Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
It is always accessible
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
Beat the big guys
Have you ever wanted to get into a business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it, you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
Keep your customers informed
Think of your website as being your online brochure or catalog. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.
Website saves you time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalog, you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!